About Us
Welcome to iTREE—where a fine cup of tea offers a sanctuary for body and soul.
iTREE was founded in 2014 by myself—a former investment banker—and my father, an expert deeply rooted in traditional herbalism. The brand was born from a personal journey of transitioning from exhaustion and burnout to a state of balance and harmony.
In the high-pressure world of finance, people often rely on caffeine to stay alert; yet, I discovered that true revitalization came not from modern pharmaceuticals, but from the traditional herbal blends my father crafted by hand. After witnessing the profound, cellular-level healing power of Eastern herbs, we decided to join forces and share this gift from nature with the world.
Our Foundation and Philosophy
At iTREE, we seamlessly blend generations of Eastern herbal wisdom with rigorous modern quality standards.
Artisanship Rooted in Family: Every tea blend embodies my father’s lifelong mastery of herbs and our shared reverence for the earth.
Terroir and Purity: We insist on using wild-harvested herbs. Grown in environments with pristine soil, water, and climate, these plants fully embody their natural nourishing and restorative properties.
Small-Batch Craftsmanship: We reject mass production driven by speed. We believe every herb holds a unique spirit; only through patience and sincerity can we preserve its pure, warming energy.
Our Mission
We are not merely selling tea; we are inviting you to slow down. For those navigating the fast pace of modern life, iTREE serves as a gentle reminder: be kind to yourself.
May you shed life’s burdens and nourish your body and soul amidst the aroma of our small-batch herbal teas. May you find your own "Tree of Life"—returning to a state of enduring serenity, vitality, and freedom.
Slow down. Revitalize. Return to your true self.
Address: 6/F, Kai Yu Commercial Building, 2C Argyle Street, Mong Kok, Kowloon, Hong Kong
Email: myvitaltea@outlook.com
Whatsapp: （505）219-6088
Born in Singapore, I spent my childhood following my father—a lifelong traditional herbalist—back to China. Growing up in my grandmother’s courtyard garden, surrounded by the daily fragrance of wild flora, I learned from a tender age that Eastern herbs carry a quiet, gentle power to heal.
Later, my dedication led me to a high-flying career as a senior finance executive in top-tier investment banking. Yet, the relentless rush of this elite lifestyle eventually took its toll. Sustained only by caffeine and cortisol, I found myself running on empty. One late night, looking in the mirror at my exhausted self, I faced a quiet truth: I had become a "professional caregiver" to everyone else's life, while completely draining the energy to care for my own. This chronic strain was drying up my very source of life.
It was my father who stepped in, turning to our family’s ancestral botanical remedies to gently nurse me back to balance with pure, cellular-level nourishment. In 2014, I chose to share this path of recovery with the world. Merging generations of inherited Eastern botanical wisdom and my father’s lifetime of craftsmanship with the rigorous, uncompromising standards forged in my finance career, we united to found iTREE.
Driven by a shared reverence for the terroir, mindful harvesting, and absolute purity of every herb, we insist on small-batch crafting, refusing impetuous mass production. For us, the pride of iTREE lies not in the scale of sales, but in walking this journey together as father and son, staying true to our original love for the earth.
We truly believe that every wild herb possesses its own soul and warmth. With one heart, we honor every plant, bringing the pure, restorative power of botanicals to those caught in the chaos of modern life who have forgotten to be kind to themselves. Over a simple cup of tea, may you unburden your mind, slow down, find your own "Tree of Life," and return to a place of lasting peace and freedom.